Apple Wallet/ Feature Design

ROLE: DIGITAL PRODUCT DESIGN/ UX/TESTING

PARSONS CD 2022 FALL PROJECT

DURATION : 6 WEEKS

2020

Apple Wallet Segments - a feature design for Apple Wallet which segregates your purchases on the basis of it kind/space and time to deliver you an analysis over time. 
The advanced algorithms automatically analyze your purchase data and suggest relevant segments for each transaction. Say goodbye to manual categorization, as Apple Wallet intelligently learns your spending patterns and helps you stay organized effortlessly.

Background

CONTEXT

Apple devices, including iPhones and Apple Watches, have a significant market share in the United States. With a large user base, Apple Wallet naturally gains prominence among iPhone and Apple device owners. Merchants, retailers, and payment processors have increasingly embraced contactless payment technology, making it more accessible for consumers.

EXISTING FEATURES AND ANALYSIS

Looking at the

Research

USER TESTING AND INTERVIEWS

Began by conducting user interviews, surveys, and studying analytics to identify pain points in users' current spending tracking methods. Understand their frustrations, challenges, and expectations.I decided to do a survey targeted specifically audience from 20 to 35 years users and listen to their voice. The survey was taken by 7 participants and all of them live in the United States. They use wallets to pay for the meals, drinks, groceries, medicine, and household items.

Geolocation features within Apple Wallet contribute to a personalized user experience. Users can receive notifications or access relevant cards based on their location, such as a loyalty card appearing when near a specific store.

COMPETITIVE ANALYSIS

These digital solutions try to solve a variety of problems like ticketing, map based and discovering daily art. A very wide range of interfaces in this space. Ranging from Meta verse museum exhibits to link to youtube videos coined as virtual exhibit.

ACTIONABLE INSIGHT

The user segments was between 20-35 years of age. 80% of their transaction is digital, so oftent they lose track of their spendings because of the fluid nature of the app.

HOW MIGHT WE

How migth we make the data find more relevance and also update the user of their spending categories?

Scoping the product 

JOBS TO BE DONE FRAMEWORK

Applying the Jobs to be Done (JTBD) framework to Apple Wallet involves understanding the specific tasks and goals that users aim to achieve when using this digital wallet service. Here's a breakdown:

Job:The primary "job" for users of Apple Wallet could be multifaceted. It might involve tasks like making secure and convenient digital payments, organizing loyalty cards, storing boarding passes, accessing tickets, or managing personal identification documents.
Context:Context is crucial in understanding when and where users employ Apple Wallet. It could be during point-of-sale transactions, at the airport, when entering events, or engaging in various daily activities.
Struggling Moments:

Struggling moments might occur when users face challenges such as difficulty accessing or managing their digital cards, concerns about security, or encountering issues during payment transactions.

Prototyping and testing

Meta Insight #1
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

Meta Insight #2
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

Meta Insight #3
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

TESTING AND ITERATIONS

Looked for user reviews and feedback on spending tracking features. Understood what users like and dislike, and use this information to refine the user flow.

Visual Design

I have followed the Apple guidelines and used existing UI Kits for this project as a base design. From there, I have created several UI elements unique to this project in order to fulfill my goal of creating a budget tracking feature for Apple Wallet.

Retrospective

Write to me at [email protected]

West Manhattan/Jersey City
Linkedin: linkedin.com/in/inasiddiqui/
Github: github.com/inasiddiqui/
Instagram: @primitivesxina

© Ina Siddiqui 2024
Visual and Product Designer