Akzidenz Grotesk/Type Specimen

ROLE: VISUAL IDENTITY/ART-DIRECION/PHOTOGRAPHY/VISUAL RESAERCH

In mentorship with Marta Bernstein/ Type Designer/Seattle

DURATION : 6 WEEKS

2020

CONTEXT

I picked this typeface for my project owing to its transitional history making this a classic grotesk serif.Interestingly, Akzidenz Grotesk also served as the inspiration for other iconic typefaces, most notably Helvetica. In fact, Helvetica was designed as a modernized and improved version of Akzidenz Grotesk, aiming to refine its proportions and streamline its letterforms further.

STRUCTURE

Font Presentation: Clearly display the different weights, styles, and variations of the Akzidenz Grotesk font, allowing viewers to observe its versatility and range.
Visual Application Examples: Showcase the font's real-world applications through examples in branding, editorial design, packaging, web design, or other relevant design contexts. Demonstrating how the font can convey different moods, enhance communication, and create visually impactful designs.
Typography Hierarchy: Utilize effective typography hierarchy to present headlines, subheadings, and body text. Showcase the font's legibility and readability across various sizes and contexts speacially its revival in swiss poster making.