Oriel
Project Role:UI/UX/ Digital Product Design
Project Duration: 16 Weeks
The App Memoir is designed based on the insights encountered during my user research on people, conversation spaces, and their interaction. I took the following insights ahead “People do not recall their museum/exhibit visits so well, and they often feel overwhelmed while interacting with Conservation Spaces”. This insight helped me work on this passive documentation service which is guided by the user's movement and stay duration around artifacts. The app aims to make this interaction with a space more organised and intuitive by letting the User define their journey and simply organizing the data they prefer.
Background
PROBLEM IDENTIFICATION
They launched their online flow about a year ago and have very low completion rates. They have gotten a lot of complaints and bad
social media reviews about how confusing the process is. The business is struggling and many tutors want to leave because they
are not seeing enough clients.
HUERISTIC ANALYSIS
I listed the problems I found and graded them following the Jakob’s 10 Usability Heuristics. There are some minor problems like the typo,
some inconsistent buttons, but the two major problems I discover is the inconsistency and no credibility which keep users away. I found
major problems with the following in terms of hero user flow of sign-up.
Visibility of System Status: Ensure that users are always informed about the system's current state and any changes or progress made.
Use visual cues, such as loading indicators or progress bars, to provide feedback on actions.
Consistency and Standards: Maintain consistency in design, layout, and interaction patterns throughout the website.
Follow established web conventions and design patterns to provide a familiar and intuitive experience.
Conducting a heuristic analysis on the website revealed a misalignment with several usability principles, highlighting the need for strategic adjustments to enhance user experience and ensure optimal usability.
Research
ADJACENT INDUSTRY AUDIT
After finding these major problems, I started to look into adjacent industry to get more idea of what are others in the industry doing.
The two main websites I chose is Udemy, Skillshare, Duolingo, Khan Academy to understand what sets them apart and did signup for each of them.
Navigation styles, Interface design and Form fields were key areas that needed intervention.
INITIAL HYPOTHESIS
1. Simplifying the Navigation
If we simplify the website's navigation structure, users will find it easier to locate and access relevant information about tutoring services and course offerings. This hypothesis assumes that the current navigation might be complex or overwhelming, potentially leading to difficulties in finding desired information.Streamlining the Registration or Booking Process
If we simplify and streamline the registration or booking
process, eliminating unnecessary steps or form fields, users will be more likely to complete the process successfully, reducin abandonment rates and improving conversion rates.
SYNTHESIS AND FINDING KEY INSIGHTS
Using the insights gathered from my research, I identified the strengths, weaknesses, opportunities, and threats or risks linked with pursuing a digital product in this specific problem space.
Actionable Insights
> “It is difficult for kids to say what hurts them and especially understand how serious it is” - Annie
> Parents are looking for quick and effective solutions for their children.
> 70% of parents felt that they were not getting enough information or guidance on how to meet their child's health needs.
> “Parents have frequently rushed to the hospital as a result of their child's persistent crying” - Dr Shaheda
> It really helps to talk to the other parents and listen to their experiences.
Prototyping
LO-FI and MID-FI SOLUTIONS
I ran across some solutions based on ticketing, finding relevant art to visit and documenting your tours. Gamifying the experience and . I had to be careful about keeping this journey passive and not exhausting the user.
USER FLOW 1 : TRACKING MOVEMENT AND PAUSES
I ran across some solutions based on ticketing, finding relevant art to visit and documenting your tours. Gamifying the experience and . I had to be careful about keeping this journey passive and not exhausting the user.
USER FLOW 2 : USING AI TO SEGREGATE AND PROCESS INFORMATION
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
Testing and Synthesis
INTERVIEW SCRIPT AND TESTING POOL
Through the usability tests, I learned what the target users really want, and what directions they prefer.
I interviewed four people in total, they are people around 20 and 30 who used to work as a tutor before or have experience with a
tutor in the past, it definitely helped me to know more about what users focus more on when they are choosing their own tutor.
I tested my lofi here with this set.
SYNTHESIS
Through the usability tests, I learned what the target users really want, and what directions they prefer.
I interviewed four people in total, they are people around 20 and 30 who used to work as a tutor before or have experience with a
tutor in the past, it definitely helped me to know more about what users focus more on when they are choosing their own tutor.
1.I tested my lofi here with this set.
2.Explore opportunities to incorporate personalization features, such as allowing users to save preferences, customize their dashboard,
or receive recommendations based on their interests and learning needs.
3.Reworked the booking slot page
4.Added an option to book class with. a group or indivisually
5.Added a better way for payment in a weekly and montly way
6.Got rid off an added info page at sign-up which did not felt relevant to users.
If we simplify and streamline the registration or booking process, eliminating unnecessary steps or form fields, users is more likely to complete the process successfully, reducing abandonment and improving conversion.
Scoping the product
BRANDING
The color palette consisted of purple, orange, yellow, and white. Purple was chosen to evoke a sense of creativity, wisdom, and sophistication, aligning with the educational nature of the tutor app. Orange and yellow were incorporated to add vibrancy,energy, and positivity to the brand identity. The combination of these colors created a visually striking and engaging interface that captured users' attention. The user interface design followed a clean and grown-up aesthetic. This approach aimed to establish a professional
and trustworthy image for the tutor app, catering to both students and professionals seeking tutoring services.
HI-FI USER FLOW
1. Memoir accurately records the time you spend in front of each artwork, ensuring you never miss a moment of inspiration. Simply open the app, select the museum, and let Memoir do the rest.
2. Stay Time Calculation: By utilizing advanced algorithms, Memoir precisely calculates the duration of your stay in front of each artwork. Gain valuable insights into your art preferences and see which pieces captivate you the most.
Retrospective
VISUAL CLARITY AND SYSTEM HEIRARCHY
Found that users preferred a clearer visual hierarchy for better information digestion.
Discovered the significance of visual clarity in facilitating a smoother user experience.
DIVERSE USER FLOWS
Discovered a need for more efficient and intuitive user flows.
Recognized opportunities to simplify processes and guide users seamlessly through a questionnaire, different sign-in and signup onboarding.
Write to me at [email protected]
West Manhattan/Jersey City
Linkedin: linkedin.com/in/inasiddiqui/
Github: github.com/inasiddiqui/
Instagram: @primitivesxina
© Ina Siddiqui 2024
Visual and Product Designer