The Only Way is Through/ Under Armour

ROLE: VISUAL IDENTITY/ART-DIRECION/PHOTOGRAPHY/VISUAL RESAERCH

UA GLOBAL COMM TEAM/ DENTSU WEBCHUTNEY TEAM

DURATION : YEAR LONG CAMPAIGN CONDUCTED ACROSS PARTS

2017

The Only Way Is Through is representative of the next frontier for Under Armour—the opportunity of 2020 and beyond. The campaign brings to life the real value of momentum; how momentum through work helps athletes push themselves to be better than what they thought possible, and how Under Armour technology—with groundbreaking product innovations like UA HOVR™, UA RUSH™, and UA Recover—is supporting those athletes constantly in search of incremental change in an effort to get better.