Memoir

ROLE: VISUAL IDENTITY/ART-DIRECION/PHOTOGRAPHY/VISUAL RESAERCH

PARSONS COMM DESIGN MASTERS THESIS PROJECT

DURATION : 12 WEEKS

2023

The App Memoir is designed based on the insights encountered during my user research on people, conversation spaces, and their interaction. I took the following insights ahead “People do not recall their museum/exhibit visits so well, and they often feel overwhelmed while interacting with Conservation Spaces”. This insight helped me work on this passive documentation service which is guided by the user's movement and stay duration around artifacts. The app aims to make this interaction with a space more organised and intuitive by letting the User define their journey and simply organizing the data they prefer.

Background

RESEARCH OBJECTIVE

In the past, engaging with art and culture in conservation spaces was a more intimate and immersive endeavor. Visitors would spend extended periods of time contemplating and absorbing the nuances of each artwork. It was a slower, more contemplative approach, allowing individuals to form their own unique connections with the art.

However, with the advent of digital media and technological advancements, our consumption patterns have changed. Today, we have access to an overwhelming amount of visual data and media content, which has made consuming art and culture easier and faster than ever before. While this accessibility brings its advantages, it also comes with some challenges.
The increasing reliance on algorithms and popular culture has led to a more standardized and repetitive consumption experience.
Moreover, the speed at which we consume visual data has also impacted our engagement with art and culture. Quick swipes and rapid scrolling can prevent us from fully immersing ourselves in the intricacies of a piece or fully appreciating the context in which it was created.

Has our interaction with physical spaces of art changed due to an fast consumption of digital viewership of images and media?

Research

THE SPACE WE HAVE

These digital solutions try to solve a variety of problems like ticketing, map based and discovering daily art. A very wide range of interfaces in this space. Ranging from Meta verse museum exhibits to link to youtube videos coined as virtual exhibit.

72.7% people use devices in a museum to take pictures and save things that interest them.

COMPETITIVE ANALYSIS

These digital solutions try to solve a variety of problems like ticketing, map based and discovering daily art. A very wide range of interfaces in this space. Ranging from Meta verse museum exhibits to link to youtube videos coined as virtual exhibit.

INTERVIEW QUESTIONS AND OBJECTIVE

Delved into the participant's journey with the museum outings. Understood the context in which they experience art and the sequence of actions they take. Ask participants to narrate specific experiences or scenarios where they interacted with the space. This approach can provide more context and depth to their responses. Remember to keep the conversation conversational, and allow for follow-up questions based on the participant's responses. The goal is to delve into their experiences, uncover pain points, and gather insights that can inform enhancements to the museum app's user journey.

SYNTHESIS AND FINDING KEY INSIGHTS

Using the insights gathered from my research, I identified the strengths, weaknesses, opportunities, and threats or risks linked with pursuing a digital product in this specific problem space. I had to be mindful of solving the immediate problem in the MVP.

Meta insights

Meta Insight #1
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

Meta Insight #2
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

Meta Insight #3
Understanding what the child truly requires is one of the most difficult aspects of parenting.

> How Might We?

Help parents identify and interpret the non-verbal cues and signals that their child uses to communicate their needs and emotions.

Prototyping

LO-FI and MID-FI SOLUTIONS

I ran across some solutions based on ticketing, finding relevant art to visit and documenting your tours. Gamifying the experience and . I had to be careful about keeping this journey passive and not exhausting the user.

FEATURE 1 : TRACKING MOVEMENT AND PAUSES

I ran across some solutions based on ticketing, finding relevant art to visit and documenting your tours. Gamifying the experience and . I had to be careful about keeping this journey passive and not exhausting the user.

FEATURE 2 : USING AI TO SEGREGATE AND PROCESS INFORMATION

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FEATURE 3 : NOTEKEEPING AND DATAKEEPING OVER YEARS

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Functioning

MAPPING, DATA COLLECTION BASED ON VIRTUAL MUSEUMS AND 3D MAPPING

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Scoping the product

DEFINING THE MVPs

Scoping the product in terms of the hero flow and priorities features basis the interview.

Memoir - Capture your artistic journey

The Product

IDENTITY AND DESIGN SYSTEM

The branding combines the charm of a vintage diary with the functionality of a modern-day digital tool. With its de-saturated primary colors and elegant book-inspired aesthetics. Drawing inspiration from classic literature, Memoir utilizes a combination of serif and sans serif fonts. The serif font brings a touch of elegance and refinemen, Meanwhile, the sans serif font embodies functionality and readability, ensuring a seamless and efficient user experience. Using colored blocks in the UI, is just like flipping through the pages of a diary adorned with colorful sticky notes, you can effortlessly organize, curate, and reflect on your artistic endeavors.

ARTEFACT TRACKING AND MAPPING

1. Memoir accurately records the time you spend in front of each artwork, ensuring you never miss a moment of inspiration. Simply open the app, select the museum, and let Memoir do the rest.
2. Stay Time Calculation: By utilizing advanced algorithms, Memoir precisely calculates the duration of your stay in front of each artwork. Gain valuable insights into your art preferences and see which pieces captivate you the most.

VIEWING PAST JOURNEYS AND HOME COLLECTIVE

1. Memoir accurately records the time you spend in front of each artwork, ensuring you never miss a moment of inspiration. Simply open the app, select the museum, and let Memoir do the rest.
2. Stay Time Calculation: By utilizing advanced algorithms, Memoir precisely calculates the duration of your stay in front of each artwork. Gain valuable insights into your art preferences and see which pieces captivate you the most.

PROFILE AND CALENDAR VIEW

1. Memoir accurately records the time you spend in front of each artwork, ensuring you never miss a moment of inspiration. Simply open the app, select the museum, and let Memoir do the rest.
2. Stay Time Calculation: By utilizing advanced algorithms, Memoir precisely calculates the duration of your stay in front of each artwork. Gain valuable insights into your art preferences and see which pieces captivate you the most.

Retrospective

1. Leveraging Existing Data and Virtual space Mapping During lockdown and earlier

The foundation of the app rested on a thorough analysis of existing data, including user preferences, art consumption patterns, and the surge in virtual engagements during lockdowns.

2. Importance of Having a Script

Integrating a carefully crafted script for user interactions within the app proved to be indispensable. It guided users through the platform seamlessly, enhancing their overall experience.

3.Future Focus: Microinteractions

As we look ahead, the focus shifts to refining the user experience through meticulous attention to microinteractions.

Write to me at [email protected]

Memoir