Under Armour/Will Drill

ROLE: RESEARCH, VISUAL IDENTITY,CAMPAIGN DESIGN

TEAM DENTSU WEBCHUTNEY AND UNDER ARMOUR

DURATION : 8 WEEKS

2019

India Will Drill is more than just a campaign—it's a call to action, a rallying cry to push your limits, and a celebration of the indomitable spirit within each one of us. Whether you're an aspiring athlete, a fitness enthusiast, or someone looking to embark on a transformative fitness journey, this campaign was designed for the Under Dog and testing their Will power. It was focused around Delhi NCR area with almost 30 fitness and sports facilities participating over a span of two weeks.